How to Take Con­trol of Your Online Reputation

Pro­fes­sional rep­u­ta­tion ser­vices are designed to help busi­nesses mon­i­tor and improve the rep­u­ta­tion of their brands online.

Picture of man upset with brand reputation in need of reputation servicesIf your busi­ness has been sub­ject to neg­a­tive reviews or angry cus­tomer tes­ti­mo­ni­als, then you know how dam­ag­ing that mes­sag­ing can be.

Neg­a­tive posts about your busi­ness can:

  • Kill your web­site traffic
  • Drag down your sales
  • Tar­nish a pre­vi­ously golden brand
  • Weigh down your bot­tom line for years to come

If you’re not famil­iar with the idea of search engine rep­u­ta­tion, then you might not real­ize how much Inter­net com­ments can hurt your business.

But as we out­line below, those seem­ingly harm­less mes­sages can become your worst enemy. And they could steadily chip away at your busi­ness if you don’t use proac­tive rep­u­ta­tion ser­vices to cor­rect it.

Why do you need Rep­u­ta­tion Services?

Ana­lysts esti­mate that 93% of web traf­fic now orig­i­nates from search engines.

That means that the vast major­ity of peo­ple who visit your web­sites are prob­a­bly com­ing from sites like Google, Yahoo and Bing. Some­times they search for your actual name. Other times, they search for terms related to your busi­ness or prod­ucts. But in both cases, the search results that Google dis­plays are the dri­ving force behind your visitors.

  • So, what hap­pens when those search results con­tain neg­a­tive mes­sag­ing about your business?
  • Imag­ine what vis­i­tors think when they see words like “RIP OFF” attached to your brand.
  • What would you do if you searched for “ABC Com­pany” and the #2 result said “SCAM?” Would you still have the same amount of trust in that company?
  • Think of how your rep­u­ta­tion could be affected if tens, hun­dreds or thou­sands of peo­ple are see­ing these bad search results each month?

Those pesky com­ments don’t seem so harm­less any­more, do they?

With­out imple­ment­ing pro­fes­sional rep­u­ta­tion ser­vices, this exact sce­nario puts every busi­ness at risk. Even if you don’t oper­ate pri­mar­ily online, angry con­sumers will still flock to the Inter­net to voice their frus­tra­tions after a bad experience.

Once those tes­ti­mo­ni­als are found by Google (which can hap­pen in a mat­ter of hours, depend­ing on where the com­ments are posted), that’s when things take a turn for the worse.

 

Effects of a Tar­nished Online Reputation

Dam­ag­ing search-engine sug­ges­tions can have both imme­di­ate and long-term effects on your busi­ness. And the worst part is: the older the mes­sag­ing is, the more dif­fi­cult it becomes to remove if you’re not using ongo­ing rep­u­ta­tion ser­vices to clean it up.

Here’s what happens:

- They stop vis­it­ing your site.
Once the bad sug­ges­tions begin to appear promi­nently in Google, they sti­fle your organic traf­fic. That’s because today’s con­sumers make their buy­ing deci­sions in the blink of an eye. If they see some­thing bad about you, it only takes a split sec­ond to click a competitor’s link instead.

- They stop buy­ing from you.
Fewer vis­i­tors equals fewer sales. It’s that sim­ple. Whether you sell online or through a brick-and-mortar shop, you will start to see a notice­able drop-off in cus­tomers – all because of the neg­a­tive reviews that are essen­tially telling peo­ple to “stay away.”

- They lose trust in you.
In the long term, more peo­ple will ques­tion your busi­ness. Even if they don’t remem­ber exactly what they read, they’ll have a neg­a­tive asso­ci­a­tion with your brand. This loss in trust can have dev­as­tat­ing long-term effects on a busi­ness – espe­cially when these con­sumers share what they read with their friends and family.

Clean up your Online Rep­u­ta­tion before it’s too late!

FreshRep­u­ta­tion is a pro­fes­sional rep­u­ta­tion man­age­ment com­pany that can help you improve your online rep­u­ta­tion dramatically.

Our rep­u­ta­tion ser­vices enable you to clean up the neg­a­tive mes­sag­ing that appears about you in the major search engines. Based on pro­pri­etary tech­nol­ogy devel­oped by our SEO teams at FreshRank­ings, our rep­u­ta­tion sys­tems are an indis­pens­able tool for busi­nesses in every industry.

How it works:

  • Our skilled Inter­net Rep­u­ta­tion Man­age­ment Spe­cial­ists aggres­sively pro­mote pos­i­tive con­tent for your busi­ness. This could be con­tent added to your own web­site or through out­side sources.
  • The heavy pro­mo­tion of pos­i­tive con­tent serves two key roles: 1) It out­weighs neg­a­tive sug­ges­tions, remov­ing them from sight of peo­ple search­ing for you, and 2) It builds a bet­ter pub­lic per­cep­tion of your busi­ness online.
  • Every month, we take snap­shots of search engine results that con­tain terms that are dam­ag­ing your brand.
  • We con­tinue to bury those terms, effec­tively remov­ing them from search results and block­ing them from com­ing back.

Defend Your Brand with Our Reputation Management Services

Our rep­u­ta­tion ser­vices are based on the same SEO tech­nol­ogy that has helped our clients sky­rocket their organic traf­fic and increase their annual prof­its by mil­lions of dollars.

Once you get started, you’ll have real-time access to our Fresh­Metrics™ ana­lyt­ics sys­tem, let­ting you view your progress, dates when terms have been removed, increases in organic traf­fic to your site and more.

Most impor­tantly, your rep­u­ta­tion is restored, improved, and defended against neg­a­tive search sug­ges­tions for as long as you use our rep­u­ta­tion ser­vices. Part­ner with us today to see how our online rep­u­ta­tion man­age­ment tools can help your business.

Con­tact us to Defend your Brand with our Pow­er­ful Rep­u­ta­tion Services.