Solu­tions for Pro­tect­ing Your Busi­ness Online

As more con­sumers use the Inter­net to voice their frus­tra­tions with com­pa­nies, more busi­nesses are using a rep­u­ta­tion ser­vice to pro­tect their brand.

These days, con­sumers have a lot more lever­age when it comes to attack­ing a busi­ness for poor ser­vice or sim­ply a bad experience.

Young woman upset with online reputation serviceEven when the busi­ness is not at fault, there is now a much greater risk that cus­tomer will:

  • Bad-mouth your busi­ness on social media networks
  • Make harm­ful accu­sa­tions on pop­u­lar Inter­net forums
  • Build a grow­ing body of protest against your busi­ness on sites like Reddit
  • Leave neg­a­tive tes­ti­mo­ni­als on review sites such as BBB (Bet­ter Busi­ness Bureau), Yelp, Google Places, Yahoo, Tri­pAd­vi­sor and many others

Regard­less of the type of busi­ness you run, angry cus­tomers will find a place to attack it online. Once that attack is pub­lished, it can be very dif­fi­cult or some­times impos­si­ble to be per­ma­nently deleted from the Internet.

Worse yet, that sin­gle attack can build into a fury of neg­a­tive sen­ti­ment about your com­pany. As those harm­ful com­ments become more vis­i­ble and viral, oth­ers will join in the con­ver­sa­tion and, in some case, do what­ever they can to pre­vent new cus­tomers from doing busi­ness with you.

With­out a pro­fes­sional rep­u­ta­tion ser­vice to mon­i­tor the sit­u­a­tion and actively clean up these harm­ful com­ments, the pub­lic per­cep­tion of your busi­ness will dete­ri­o­rate rapidly.

Why a Rep­u­ta­tion Ser­vice is Crucial

In the old days, “bad PR” was mostly lim­ited to dam­ag­ing TV news reports or news­pa­per arti­cles. When a com­pany or per­son received bad press, a pub­lic rela­tions com­pany would be hired to mit­i­gate the issue.

The PR com­pany would make a state­ment with a press release, maybe counter the attacks, or sim­ply pro­duce their own “news” that pre­sented their client in a more favor­able light. Exec­u­tives could only hope that these efforts would even­tu­ally change the pub­lic per­cep­tion and restore their busi­ness reputation.

Today, con­trol­ling your rep­u­ta­tion risk is a lot more complex.

The Inter­net has made it even eas­ier for busi­nesses to be attacked. It’s no longer just “bad press” that you have to worry about. It’s angry customers.

Man working with a modern reputation service

It only takes one neg­a­tive com­ment to become etched into Inter­net stone – for­ever influ­enc­ing the buy­ing deci­sions of your future customers.

Here’s how:

  • When indi­vid­u­als have a not-so-good expe­ri­ence with your busi­ness, they are very likely to post neg­a­tive con­tent about your busi­ness online.
  • In many cases, these com­ments can be extreme. Angry cus­tomers will warn oth­ers to “AVOID” your busi­ness; some may call your com­pany a “SCAM;” oth­ers will say they were “RIPPED OFF.”
  • As these mes­sages gain atten­tion, they become very vis­i­ble in search engines like Google.
  • As peo­ple search for your busi­ness, they see those neg­a­tive sug­ges­tions and imme­di­ately lose their trust in you.
  • More and more prospec­tive cus­tomers will skip over your busi­ness. They won’t visit your site. They won’t buy from you. And, they’ll be left with a bad impres­sion about your company.

If you don’t use a rep­u­ta­tion ser­vice to address this prob­lem, the long-term effects can be devastating!

Over time, you will see a seri­ous drop in web­site traf­fic, and decreas­ing rev­enues as well. Even just one sin­gle bad com­ment can effec­tively kill your busi­ness if the com­ment has high vis­i­bil­ity in Google.

This is why using a ser­vice like ours for your business’s rep­u­ta­tion is critical.

A Fresher, More Effec­tive Way to Defend Your Brand With Rep­u­ta­tion Service

Our Reputation Services Are The Best Choice For YouFreshRep­u­ta­tion is a pro­fes­sional rep­u­ta­tion ser­vice from the Inter­net mar­ket­ing experts at FreshRankings.

We have devel­oped pro­pri­etary tech­nol­ogy that enables any busi­ness or indi­vid­ual to take back con­trol over the neg­a­tiv­ity that is tar­nish­ing their rep­u­ta­tion online.

Using our proven, time-tested rep­u­ta­tion man­age­ment strate­gies, we effec­tively clean up the neg­a­tive sug­ges­tions that are appear­ing in search results, so they are removed from sight of the peo­ple search­ing for you.

Our Rep­u­ta­tion Ser­vice Process:

1) Aggres­sive Pro­mo­tion of Pos­i­tive Con­tent
When you employ our ser­vice, we’ll begin aggres­sively pro­mot­ing pos­i­tive con­tent for your busi­ness. This not only increases the vis­i­bil­ity of this pos­i­tive con­tent, but also out­weighs the neg­a­tive content.

As we con­tinue to push this con­tent, the neg­a­tive tags are pushed out of sight.

2) Care­ful Mea­sure­ment of Results
Each month, we take snap­shots of the major search engines like Google, Bing and Yahoo to iden­tify which terms are pro­duc­ing neg­a­tive results.

Our job is keep push­ing those results out of gen­eral vis­i­bil­ity, and we’re not sat­is­fied until they’re gone. We’ll con­tinue mon­i­tor­ing the sit­u­a­tion every month to adjust our strate­gies as nec­es­sary and keep you informed of our results at all times.

3) Ongo­ing Progress
Neg­a­tive results will typ­i­cally stay out of search results until you stop using our rep­u­ta­tion ser­vice. Because of the com­plex algo­rithms that search engines use to pro­duce their results, there is no guar­an­tee that harm­ful tags will stay cleared up if all cam­paigns have been stopped.

That’s why we encour­age busi­nesses to keep the momen­tum high even after the mes­sag­ing is removed. We con­tinue to pro­mote pos­i­tive terms to block the neg­a­tive results from com­ing back. Plus, we re-focus our efforts on terms that will build an ever bet­ter per­cep­tion of your busi­ness in the mar­ket­place.

Pro­tect Your Rep­u­ta­tion Immediately

Let FreshRep­u­ta­tion clear up the search engine sug­ges­tions that are hurt­ing your rep­u­ta­tion and your bot­tom line.

Our teams have exten­sive expe­ri­ence in both rep­u­ta­tion man­age­ment and search engine opti­miza­tion. We’ll develop a cus­tom strat­egy for your busi­ness, using the same tech­nol­ogy and tech­niques that have pro­duced 7-figure profit increases for our clients.

Con­tact us today to take advan­tage of our rep­u­ta­tion ser­vice before neg­a­tive com­ments dam­age your brand any further!

Get in touch with us to learn more about our rep­u­ta­tion service.