Solutions for Protecting Your Business Online
As more consumers use the Internet to voice their frustrations with companies, more businesses are using a reputation service to protect their brand.
These days, consumers have a lot more leverage when it comes to attacking a business for poor service or simply a bad experience.
Even when the business is not at fault, there is now a much greater risk that customer will:
- Bad-mouth your business on social media networks
- Make harmful accusations on popular Internet forums
- Build a growing body of protest against your business on sites like Reddit
- Leave negative testimonials on review sites such as BBB (Better Business Bureau), Yelp, Google Places, Yahoo, TripAdvisor and many others
Regardless of the type of business you run, angry customers will find a place to attack it online. Once that attack is published, it can be very difficult or sometimes impossible to be permanently deleted from the Internet.
Worse yet, that single attack can build into a fury of negative sentiment about your company. As those harmful comments become more visible and viral, others will join in the conversation and, in some case, do whatever they can to prevent new customers from doing business with you.
Without a professional reputation service to monitor the situation and actively clean up these harmful comments, the public perception of your business will deteriorate rapidly.
Why a Reputation Service is Crucial
In the old days, “bad PR” was mostly limited to damaging TV news reports or newspaper articles. When a company or person received bad press, a public relations company would be hired to mitigate the issue.
The PR company would make a statement with a press release, maybe counter the attacks, or simply produce their own “news” that presented their client in a more favorable light. Executives could only hope that these efforts would eventually change the public perception and restore their business reputation.
Today, controlling your reputation risk is a lot more complex.
The Internet has made it even easier for businesses to be attacked. It’s no longer just “bad press” that you have to worry about. It’s angry customers.
It only takes one negative comment to become etched into Internet stone – forever influencing the buying decisions of your future customers.
- When individuals have a not-so-good experience with your business, they are very likely to post negative content about your business online.
- In many cases, these comments can be extreme. Angry customers will warn others to “AVOID” your business; some may call your company a “SCAM;” others will say they were “RIPPED OFF.”
- As these messages gain attention, they become very visible in search engines like Google.
- As people search for your business, they see those negative suggestions and immediately lose their trust in you.
- More and more prospective customers will skip over your business. They won’t visit your site. They won’t buy from you. And, they’ll be left with a bad impression about your company.
If you don’t use a reputation service to address this problem, the long-term effects can be devastating!
Over time, you will see a serious drop in website traffic, and decreasing revenues as well. Even just one single bad comment can effectively kill your business if the comment has high visibility in Google.
This is why using a service like ours for your business’s reputation is critical.
A Fresher, More Effective Way to Defend Your Brand With Reputation Service
FreshReputation is a professional reputation service from the Internet marketing experts at FreshRankings.
We have developed proprietary technology that enables any business or individual to take back control over the negativity that is tarnishing their reputation online.
Using our proven, time-tested reputation management strategies, we effectively clean up the negative suggestions that are appearing in search results, so they are removed from sight of the people searching for you.
Our Reputation Service Process:
1) Aggressive Promotion of Positive Content
When you employ our service, we’ll begin aggressively promoting positive content for your business. This not only increases the visibility of this positive content, but also outweighs the negative content.
As we continue to push this content, the negative tags are pushed out of sight.
2) Careful Measurement of Results
Each month, we take snapshots of the major search engines like Google, Bing and Yahoo to identify which terms are producing negative results.
Our job is keep pushing those results out of general visibility, and we’re not satisfied until they’re gone. We’ll continue monitoring the situation every month to adjust our strategies as necessary and keep you informed of our results at all times.
3) Ongoing Progress
Negative results will typically stay out of search results until you stop using our reputation service. Because of the complex algorithms that search engines use to produce their results, there is no guarantee that harmful tags will stay cleared up if all campaigns have been stopped.
That’s why we encourage businesses to keep the momentum high even after the messaging is removed. We continue to promote positive terms to block the negative results from coming back. Plus, we re-focus our efforts on terms that will build an ever better perception of your business in the marketplace.
Protect Your Reputation Immediately
Let FreshReputation clear up the search engine suggestions that are hurting your reputation and your bottom line.
Our teams have extensive experience in both reputation management and search engine optimization. We’ll develop a custom strategy for your business, using the same technology and techniques that have produced 7-figure profit increases for our clients.
Contact us today to take advantage of our reputation service before negative comments damage your brand any further!
Get in touch with us to learn more about our reputation service.