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4 Key Steps to Defending Your Business
Reputation protection can help your business create a wall of defense against negative comments about your brand online.
Consumers today have millions of outlets to voice their criticism about your company. All it takes is one of those comments to appear in Google results to cause incalculable damage to your brand. Without a solid reputation protection strategy, your business is defenseless.
Negative Comments About Your Business Show Up In Google…Get Reputation Protection!
- Negative comments are associated with your brand.
Regardless of whether user complaints are true, they hurt your brand image immediately. When someone searches for keywords related to your business (such as your company name), Google automatically produces the results that it believes are most helpful to users.
This means that negative comments can become the first thing that people see when they search for you. Those search results can affect not only their immediate clicking decision, but also their long-term opinion of your brand.
- Drop in website traffic.
Negative reviews and testimonials with terms such as “scam” and “rip-off” can dramatically reduce your natural traffic. People searching for your business will skip over relevant links to your official website, simply because they see negative suggestions in the results.
Users will either a) click through to read the entirety of the negative review, or b) go directly to a competitor’s website. In both scenarios, you lose. And since an estimated 93% of all online traffic comes from search, this can translate into a serious loss of online traffic.
- Decreased response rates.
Fewer people visiting your website means that fewer people will contact you. Whether you’ve invested in paid advertising online, search engine optimization, or other forms of marketing, your response rates will begin to drop once negative testimonials appear in search results.
If you’ve noticed that your website traffic has been decreasing, it could be a sign that negative suggestions associated with your brand are appearing in Google, Bing or Yahoo.
- Drop in sales.
Not surprisingly, the drop in website traffic and response rates will hurt your sales tremendously. These days, web-based consumers make their purchasing decisions in just seconds. Just one negative remark about your business is enough to raise red flags and give pause to your prospective customer.
In many cases, that customer will skip your business, just because one reviewer has something bad to say about you.
4 Steps to Effective Reputation Protection
1) Identify the problem.
Reputation protection must begin with a careful analysis of your corporate reputation online, including:
- What people are saying about your business
– Where the negative comments are appearing
– Which search keywords are causing those negative comments to appear
This information will become the foundation of your reputation management strategy. If you’re unsure how to generate this data, don’t worry. A professional reputation protection firm like FreshReputation will conduct this research for you.
2) Hire professionals.
It can be very difficult to remove negative messaging from search results, especially if the messaging has appeared for a while already. This is where a professional reputation protection company can help. Fresh Reputation, from the SEO experts at FreshRankings, offers powerful reputation management services for businesses of all sizes. We use proprietary technology to help businesses defend their brand online and clean up the negative messages that are hurting their business.
Our specialists use a proven formula to aggressively promote positive content for your brand. Over time, this content outweighs the negative, removing it from the sight of people searching for you online. It’s extremely effective, and many businesses begin to see substantial results within just the first few months.
3) Measure progress.
A crucial element of reputation protection is ongoing measurement of the results of your campaigns. This gives you clear visibility of how your brand reputation is improving on the major search engines.
At FreshReputation, we constantly monitor results to ensure that our strategies are having a positive effect – and that negative results don’t come back. We take monthly screenshots of results on Google, Yahoo and Bing for all search terms that are producing negative results. This allows you and our specialists to see exactly where to focus our efforts, and it gives you an ongoing view of progress.
4) Fine-tune and maintain.
As the “bad stuff” is cleaned up, it will be necessary to readjust your campaigns to focus on other negative suggestions. But you can’t forget about the initial problem areas either. FreshReputation will continue to promote the positive terms to block the negative ones from returning. Think of this Reputation Protection like an insurance policy to prevent further risk in the future. Due to the constantly changing search landscape, if we stop promoting a campaign, there is no guarantee that negative suggestions won’t come back.
The best strategy is to continue promoting positive content to not only keep negative comments removed, but also reinforce a positive perception of your business.
Call the experts.
See how FreshReputation can help protect your online reputation.
Our experts will get to know your business, identify the terms that are producing negative content, and implement an effective strategy to help you regain control of your online reputation.
Contact us today to take advantage of reputation protection.