The Secret to Boosting Your Company Reputation Online
Reputation management services have become an essential resource for all businesses, large and small.
In today’s web-centric world, angry consumers will slam businesses for nearly any reason: whether they had a bad experience with your company, or just because they don’t like your products.
If you’ve been attacked online, then you know how detrimental this can be to your business:
- One bad comment can snowball out of control.
- Angry customers will begin to influence others to avoid your business.
- Bad reviews become highly visible on the major search engines.
- As your reputation drops, so does your website traffic and your bottom line.
Businesses who don’t use reputation management services are putting themselves at risk of losing countless customers. And the longer they wait to take action, the harder it will be to restore their reputation.
Don’t let it happen to you. If you want to protect and improve your business reputation before it’s too late, then you have to do something about it immediately.
How to find good Reputation Management Services
Chances are you already know the importance of using reputation management services. The question is: how do you know which are most effective?
In the old days, corporations would hire expensive public relations firms to help them mitigate their reputation risk and promote a positive public perception in the marketplace.
To achieve that goal, those costly PR firms would blast press releases to major media outlets and use their inside connections to spread “good press” about their clients.
But these days, those old-fashioned PR tactics just won’t cut it, as the Internet has become the central outlet for angry consumers voicing their frustrations.
What to look for
Today’s reputation management services must offer a more Web-focused approach. If you’re comparing different reputation systems, here are some of the key characteristics to look for.
- Sophisticated Technology
Search engines like Google now play a central role in affecting your company reputation online. That’s because negative messaging associated with your brand can appear in search results and deter your potential customers.
Since an estimated 93% of Internet traffic comes from search, you must make sure that your reputation isn’t being damaged by these results. Only the best reputation repair firms have the advanced technology needed to control what appears in search results.
- Business Expertise
When your company reputation is at stake, it’s crucial that you hire skilled professionals. Your reputation management services should be implemented by experienced teams that understand your business’s unique challenges, industry and target demographics.
Look for firms that have experience working with a wide variety of businesses in several different verticals. Their client list alone will provide a good indication of their expertise.
- Customized Strategies
Reputation management is not one-size-fits-all. Your strategy must be customized to the specific needs of your business and the unique situation that’s affecting your reputation.
If the services aren’t tailored to your business, then there’s a strong chance they will be ineffective and useless. Stay away from reputation systems that offer broad, templated strategies for every single client.
Take Control of your Internet Reputation
FreshReputation is a powerful reputation system that helps businesses control the negative messaging that’s associated with their brands online.
Our reputation management services specifically combat the problem of negative comments appearing in search engines like Google, Yahoo and Bing.
As we outlined above, those search suggestions can be the single biggest factor hurting your reputation, causing both website traffic and sales to plummet.
How it works:
- We have developed proprietary technology that enables us to clean up those harmful messages by aggressively promoting positive content for your business.
- Our system is based on the same SEO platforms that we’ve used to help businesses triple their online profits.
- By outweighing negative tags with positive content, the bad comments are removed from sight of people who search for you online.
- Our focus is on eliminating the visibility of all damaging results, blocking them from coming back, and reinforcing a perception of high-level satisfaction from other people in the marketplace.
Clients get access to our exclusive FreshMetrics™ system, as well as monthly screenshots of search results, to monitor progress and watch the results of our efforts.
Additionally, you can use this data to make further projections for your business, such as potential increases in revenue based on increasing organic traffic, and calculate a clear ROI on implementing our reputation management services.
Get started now.
Every day you wait, the harder it becomes to take control of the situation. Negative tags that are highly visible and attached to heavily searched terms can be much more difficult to remove in the long term.
That’s why it’s crucial that you take action right away.
See why FreshReputation has become the secret weapon for businesses that want a clean, rock-solid reputation online. Partner with our experienced teams and we’ll develop a customized reputation management strategy for your business.