Don’t Let Google Damage Your Company’s Image!
At a time when 93% of Internet traffic comes from search, reputation management has become an essential strategy for every business.
It doesn’t matter whether your business is primarily online or offline. You can’t stop people from posting negative comments about you on the Internet. And all it takes is a few bad testimonials to shoot to the top of Google and leave a bad impression with all future potential customers.
- Are negative messages being attached to your business?
– Do bad reviews appear at the top of results when someone searches for your company?
– Are you worried that potential customers are passing you for competitors?
– Is your entire brand being tarnished by a few negative comments?
To make matters worse, these negative comments can become very difficult to remove over time – unless you do something about it.
That’s why professional reputation management has become critical for businesses in every industry. Whether you market your products and services globally, or run a local pizza shop, you must be proactive about what people are saying about you online.
Otherwise, your business will get burned.
Why Reputation Management is Crucial
To help illustrate the importance of reputation management, let’s take a look at an example of how your reputation can quickly be tarnished on the Web, and how it affects your business.
Example of a reputation gone awry:
- Let’s say you run a timeshare sales company in Mexico: “A1 Timeshares.”
- Business is booming, and potential buyers are flocking to your website.
- One day a potential buyer, Damien, has a bad experience with your sales staff, and he is FURIOUS.
- Damien goes on an online rampage, writing “A1 Timeshares is a SCAM” everywhere he can.
- Before long, these bad reviews begin to appear every time someone searches “A1 Timeshares” in Google.
- Potential buyers begin to question your business, and sales drop significantly.
See how quickly your reputation can be damaged online?
The Internet can be a volatile place for negative messaging. Even if the comments are completely false, they become true in the eyes of searchers. It’s up to you to address the situation before it harms your business any further.
The Solution: Reputation Management from FreshReputation
Ongoing reputation management is the only effective way to ensure that negative messaging is removed from sight and unable to hurt your brand’s reputation.
FreshReputation, led by the SEO experts at FreshRankings, can help you take control over the messaging that has been attached to your brand. Our proprietary technology aggressively promotes positive content for your business to outweigh the negative.
By focusing on positive, relevant, valuable content, we effectively remove the bad stuff from the eyes of people searching for you.
How we do it:
1) Heavily promote positive content
Our online reputation management system is designed to put maximum emphasis on positive content about your brand. This content could include a number of things, such as:
- Primary pages of your website
– Positive customer reviews
– Informational articles
– Your social media pages
– Buying guides for potential customers
– Many other types of content
As we promote this positive content, the negative search results get pushed out of sight until they are virtually eliminated. Now, when people search for your business, they’ll only see the most relevant links and information, and positive reviews of your business or products.
2) Ongoing measurement
FreshReputation measures the results of your reputation management efforts on a monthly basis. This gives us a clear view of your success, as well as further obstacles that need to be addressed.
Each month, we’ll take screenshots of search engine results that contain negative messaging about your business. We use these findings to continually redirect our efforts to the areas that need the most help. We’re not satisfied until we’ve cleaned up all negative results.
3) Event triggers
When hiring a firm to improve your web reputation, you should never be left in the dark about progress. Monitoring the results of our efforts is easy with FreshReputation.
FreshMetrics™ is our in-house analytics system that allows us to set specific events that show when our strategies have resulted in a positive improvement for your business.
For example, if an event occurs on January 1 that says “Scam tag removed from Google,” and the analytics show that your natural traffic increased by 8%, then this trigger shows the direct effect that our strategies had.
Get started immediately.
The longer you wait to act, the harder it becomes to remove negative messages associated with your brand.
Contact us today to see how FreshReputation can begin improving your online reputation right away. We’ll develop a customized plan for the needs of your business, focusing on the most important terms that affect your brand.
FreshReputation is an exclusive service from FreshRankings, a leading internet optimization firm that has helped triple the profits of its clients across the U.S.
Get in touch with us today to take control of your reputation, before it’s too late.