Don’t Let Google Dam­age Your Company’s Image!

At a time when 93% of Inter­net traf­fic comes from search, rep­u­ta­tion man­age­ment has become an essen­tial strat­egy for every business.

It doesn’t mat­ter whether your busi­ness is pri­mar­ily online or offline. You can’t stop peo­ple from post­ing neg­a­tive com­ments about you on the Inter­net. And all it takes is a few bad tes­ti­mo­ni­als to shoot to the top of Google and leave a bad impres­sion with all future poten­tial customers.

- Are neg­a­tive mes­sages being attached to your busi­ness?
– Do bad reviews appear at the top of results when some­one searches for your com­pany?
– Are you wor­ried that poten­tial cus­tomers are pass­ing you for com­peti­tors?
– Is your entire brand being tar­nished by a few neg­a­tive comments?

To make mat­ters worse, these neg­a­tive com­ments can become very dif­fi­cult to remove over time – unless you do some­thing about it.

That’s why pro­fes­sional rep­u­ta­tion man­age­ment has become crit­i­cal for busi­nesses in every indus­try. Whether you mar­ket your prod­ucts and ser­vices glob­ally, or run a local pizza shop, you must be proac­tive about what peo­ple are say­ing about you online.

Oth­er­wise, your busi­ness will get burned.

Why Rep­u­ta­tion Man­age­ment is Crucial

To help illus­trate the impor­tance of rep­u­ta­tion man­age­ment, let’s take a look at an exam­ple of how your rep­u­ta­tion can quickly be tar­nished on the Web, and how it affects your business.

Exam­ple of a rep­u­ta­tion gone awry:

• Let’s say you run a time­share sales com­pany in Mex­ico: “A1 Timeshares.”
• Busi­ness is boom­ing, and poten­tial buy­ers are flock­ing to your website.
• One day a poten­tial buyer, Damien, has a bad expe­ri­ence with your sales staff, and he is FURIOUS.
• Damien goes on an online ram­page, writ­ing “A1 Time­shares is a SCAM” every­where he can.
• Before long, these bad reviews begin to appear every time some­one searches “A1 Time­shares” in Google.
• Poten­tial buy­ers begin to ques­tion your busi­ness, and sales drop significantly.

See how quickly your rep­u­ta­tion can be dam­aged online?

The Inter­net can be a volatile place for neg­a­tive mes­sag­ing. Even if the com­ments are com­pletely false, they become true in the eyes of searchers. It’s up to you to address the sit­u­a­tion before it harms your busi­ness any further.

The Solu­tion: Rep­u­ta­tion Man­age­ment from FreshReputation

Ongo­ing rep­u­ta­tion man­age­ment is the only effec­tive way to ensure that neg­a­tive mes­sag­ing is removed from sight and unable to hurt your brand’s reputation.

FreshRep­u­ta­tion, led by the SEO experts at FreshRank­ings, can help you take con­trol over the mes­sag­ing that has been attached to your brand. Our pro­pri­etary tech­nol­ogy aggres­sively pro­motes pos­i­tive con­tent for your busi­ness to out­weigh the negative.

By focus­ing on pos­i­tive, rel­e­vant, valu­able con­tent, we effec­tively remove the bad stuff from the eyes of peo­ple search­ing for you.

How we do it:

1) Heav­ily pro­mote pos­i­tive con­tent
Our online rep­u­ta­tion man­age­ment sys­tem is designed to put max­i­mum empha­sis on pos­i­tive con­tent about your brand. This con­tent could include a num­ber of things, such as:

- Pri­mary pages of your web­site
– Pos­i­tive cus­tomer reviews
– Infor­ma­tional arti­cles
– Your social media pages
– Buy­ing guides for poten­tial cus­tomers
– Many other types of content

As we pro­mote this pos­i­tive con­tent, the neg­a­tive search results get pushed out of sight until they are vir­tu­ally elim­i­nated. Now, when peo­ple search for your busi­ness, they’ll only see the most rel­e­vant links and infor­ma­tion, and pos­i­tive reviews of your busi­ness or products.

2) Ongo­ing mea­sure­ment
FreshRep­u­ta­tion mea­sures the results of your rep­u­ta­tion man­age­ment efforts on a monthly basis. This gives us a clear view of your suc­cess, as well as fur­ther obsta­cles that need to be addressed.

Each month, we’ll take screen­shots of search engine results that con­tain neg­a­tive mes­sag­ing about your busi­ness. We use these find­ings to con­tin­u­ally redi­rect our efforts to the areas that need the most help. We’re not sat­is­fied until we’ve cleaned up all neg­a­tive results.

3) Event trig­gers
When hir­ing a firm to improve your web rep­u­ta­tion, you should never be left in the dark about progress. Mon­i­tor­ing the results of our efforts is easy with FreshReputation.

Fresh­Metrics™ is our in-house ana­lyt­ics sys­tem that allows us to set spe­cific events that show when our strate­gies have resulted in a pos­i­tive improve­ment for your business.

For exam­ple, if an event occurs on Jan­u­ary 1 that says “Scam tag removed from Google,” and the ana­lyt­ics show that your nat­ural traf­fic increased by 8%, then this trig­ger shows the direct effect that our strate­gies had.

Get started immediately.

The longer you wait to act, the harder it becomes to remove neg­a­tive mes­sages asso­ci­ated with your brand.

Con­tact us today to see how FreshRep­u­ta­tion can begin improv­ing your online rep­u­ta­tion right away. We’ll develop a cus­tomized plan for the needs of your busi­ness, focus­ing on the most impor­tant terms that affect your brand.

FreshRep­u­ta­tion is an exclu­sive ser­vice from FreshRank­ings, a lead­ing inter­net opti­miza­tion firm that has helped triple the prof­its of its clients across the U.S.

Get in touch with us today to take con­trol of your rep­u­ta­tion, before it’s too late.

Con­tact us today to see how your brand can ben­e­fit from Rep­u­ta­tion Management.