Brands that use tra­di­tional mar­ket­ing strate­gies that reach mass-market audi­ences nat­u­rally incur some neg­a­tiv­ity or defam­ing state­ments from cus­tomers, crit­ics, and com­peti­tors online. Some of the mes­sages writ­ten can be very harm­ful to a brand’s rep­u­ta­tion and cast a neg­a­tive and unfa­vor­able light on you. FreshRank­ings has devel­oped a rep­u­ta­tion man­age­ment sys­tem called FreshRep™ that removes neg­a­tive search results for your busi­ness off the first sev­eral pages of search engines and help keep your online rep­u­ta­tion clean and pos­i­tive in the eyes of your tar­get audience.