The Solu­tion to Remov­ing Neg­a­tive Com­ments about Your Brand

 Online rep­u­ta­tion man­age­ment has become a crit­i­cal strat­egy for all busi­nesses, large and small. These days, savvy con­sumers are pri­mar­ily using the Inter­net to make their buy­ing deci­sions. If your brand has received harsh crit­i­cism from pre­vi­ous cus­tomers, then these com­ments are undoubt­edly scar­ing off peo­ple who are search­ing for you online.

• Are bad reviews of your busi­ness appear­ing in Google?
• Has your web­site traf­fic dropped dramatically?
• Is your bot­tom line being hurt by a poor web reputation?
• Do you have no way of remov­ing neg­a­tive com­ments about your company?
• Are you wor­ried about the long-term effects on your business’s performance?

Every day, busi­nesses in every indus­try are affected by these same prob­lems. For larger brands, these prob­lems are trans­lat­ing into thou­sands of dol­lars in losses.

And the worst part is: with 93% of all web traf­fic com­ing from search engines like Google, Yahoo and Bing, the prob­lems will only mul­ti­ply over time. As more peo­ple search for your busi­ness and see those neg­a­tive com­ments, more and more money is lost.

Why Online Rep­u­ta­tion Man­age­ment is a Must 

The Inter­net is like the Wild West when it comes to user reviews and crit­i­cism of brands.

It’s eas­ier than ever for some­one to go online and write a scathing review of your busi­ness. Worse yet, it’s also eas­ier than ever for those com­ments to spread like wildfire.

Social net­works and online forums are breed­ing grounds for shar­ing neg­a­tive cus­tomer expe­ri­ences. Just one bad com­ment about your busi­ness can receive a lot of atten­tion – even if the com­ment is com­pletely untrue.

If you think those com­ments are harm­less, think again. 

Once those com­ments gain trac­tion, they begin to appear in search results when peo­ple search for your brand. And once that hap­pens, your entire busi­ness is at risk. Now, when peo­ple search for your busi­ness, they see that neg­a­tive mes­sag­ing instead of your com­pany web­site. Just like that, sales tank and your cor­po­rate rep­u­ta­tion is tarnished.

Online rep­u­ta­tion man­age­ment is the only effec­tive way to take back con­trol of the sit­u­a­tion and pro­tect your brand rep­u­ta­tion on the Web.

Los­ing $1,000s by the Day

Your online rep­u­ta­tion has direct con­se­quences on your bot­tom line. For some busi­nesses, the num­bers can be staggering.

If the major­ity of web searchers are see­ing neg­a­tive com­ments about your brand, then those poten­tial cus­tomers are skip­ping over you to shop else­where. It’s that simple.

Here’s an illus­tra­tion of how this is pos­si­ble and why it happens:

Let’s say that “Sleep­yGuys” is a major online retailer of mattresses.

Busi­ness has been boom­ing for Sleep­yGuys. But recently, a cus­tomer had a not-so-good expe­ri­ence with his order. The cus­tomer was incon­solable and rag­ing mad. Like most con­sumers these days, he took out his anger online. He blasted the com­pany on dif­fer­ent web­sites, say­ing “Do not buy a mat­tress from these scam artists!”

The com­ments were extreme and overblown, but they began to attract a lot of atten­tion online. Google, which gen­er­ates search results auto­mat­i­cally based on com­plex algo­rithms, began dis­play­ing some of these com­ments pre­dom­i­nantly in its results.
Because Sleep­yGuys didn’t have an online rep­u­ta­tion man­age­ment strat­egy in place, the sit­u­a­tion wors­ened quickly.

A once solid rep­u­ta­tion, now out of control

Now, every time some­one searched for “Sleep­yGuys,” the customer’s harsh words appeared in the no. 2 spot on Google: “DO NOT BUY!”

Since Sleep­yGuys’ busi­ness was dri­ven pri­mar­ily by nat­ural online traf­fic, its sales began to plum­met. Because the angry customer’s com­ments were so vis­i­ble, prospec­tive cus­tomers became afraid to do busi­ness with Sleep­yGuys. Instead, they decided to “play it safe” and chose another business.

Rev­enue dropped nearly 30% that quar­ter – a loss in the hun­dreds of thou­sands of dol­lars. Plus, the angry com­ment was still there, killing off more busi­ness by the day and for­ever taint­ing the brand’s reputation.

How to remove harm­ful search engine sug­ges­tions 

Online rep­u­ta­tion man­age­ment by FreshRep­u­ta­tion enables you to take back con­trol over the mes­sag­ing that appears about your brand in Google, Yahoo and Bing.

Devel­oped by FreshRank­ings’ inter­net opti­miza­tion experts, FreshRep­u­ta­tion uses pro­pri­etary tech­nol­ogy to aggres­sively pro­mote pos­i­tive con­tent about your busi­ness and remove the “bad stuff” from sight.

By pro­mot­ing pos­i­tive, rel­e­vant con­tent, the harm­ful sug­ges­tions get pushed off search engines and become vir­tu­ally invis­i­ble to your poten­tial customers.

Ongo­ing pro­tec­tion, reduced rep­u­ta­tion risk

Every month, we closely ana­lyze your most impor­tant search terms as they appear in search results. We use these results to con­stantly adjust our online rep­u­ta­tion man­age­ment strat­egy. We con­tinue to imple­ment our cam­paigns until the tar­geted mes­sag­ing is removed.

Because dam­ag­ing sug­ges­tions can have a last­ing effect, we rec­om­mend ongo­ing man­age­ment to ensure that those neg­a­tive com­ments stay out of results. Once the bad results have been removed, we con­tinue to pro­mote pos­i­tive con­tent to make sure those com­ments do not come back.

We act as your per­sonal online mon­i­tor, watch­ing the Web for any rogue com­ments that could be dam­ag­ing your brand.

Using proven search engine strate­gies that have helped our clients triple their online prof­its, we help you rein­force a per­cep­tion of high-level cus­tomer sat­is­fac­tion in the marketplace.

More traf­fic. More sales. More trust for your brand. That’s the power of pro­fes­sional online rep­u­ta­tion man­age­ment from FreshReputation.

Con­tact us to learn more about Online Rep­u­ta­tion Management.