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The Solution to Removing Negative Comments about Your Brand
Online reputation management has become a critical strategy for all businesses, large and small. These days, savvy consumers are primarily using the Internet to make their buying decisions. If your brand has received harsh criticism from previous customers, then these comments are undoubtedly scaring off people who are searching for you online.
- Are bad reviews of your business appearing in Google?
- Has your website traffic dropped dramatically?
- Is your bottom line being hurt by a poor web reputation?
- Do you have no way of removing negative comments about your company?
- Are you worried about the long-term effects on your business’s performance?
Every day, businesses in every industry are affected by these same problems. For larger brands, these problems are translating into thousands of dollars in losses.
And the worst part is: with 93% of all web traffic coming from search engines like Google, Yahoo and Bing, the problems will only multiply over time. As more people search for your business and see those negative comments, more and more money is lost.
Why Online Reputation Management is a Must
The Internet is like the Wild West when it comes to user reviews and criticism of brands.
It’s easier than ever for someone to go online and write a scathing review of your business. Worse yet, it’s also easier than ever for those comments to spread like wildfire.
Social networks and online forums are breeding grounds for sharing negative customer experiences. Just one bad comment about your business can receive a lot of attention – even if the comment is completely untrue.
If you think those comments are harmless, think again.
Once those comments gain traction, they begin to appear in search results when people search for your brand. And once that happens, your entire business is at risk. Now, when people search for your business, they see that negative messaging instead of your company website. Just like that, sales tank and your corporate reputation is tarnished.
Online reputation management is the only effective way to take back control of the situation and protect your brand reputation on the Web.
Losing $1,000s by the Day
Your online reputation has direct consequences on your bottom line. For some businesses, the numbers can be staggering.
If the majority of web searchers are seeing negative comments about your brand, then those potential customers are skipping over you to shop elsewhere. It’s that simple.
Here’s an illustration of how this is possible and why it happens:
Let’s say that “SleepyGuys” is a major online retailer of mattresses.
Business has been booming for SleepyGuys. But recently, a customer had a not-so-good experience with his order. The customer was inconsolable and raging mad. Like most consumers these days, he took out his anger online. He blasted the company on different websites, saying “Do not buy a mattress from these scam artists!”
The comments were extreme and overblown, but they began to attract a lot of attention online. Google, which generates search results automatically based on complex algorithms, began displaying some of these comments predominantly in its results.
Because SleepyGuys didn’t have an online reputation management strategy in place, the situation worsened quickly.
A once solid reputation, now out of control
Now, every time someone searched for “SleepyGuys,” the customer’s harsh words appeared in the no. 2 spot on Google: “DO NOT BUY!”
Since SleepyGuys’ business was driven primarily by natural online traffic, its sales began to plummet. Because the angry customer’s comments were so visible, prospective customers became afraid to do business with SleepyGuys. Instead, they decided to “play it safe” and chose another business.
Revenue dropped nearly 30% that quarter – a loss in the hundreds of thousands of dollars. Plus, the angry comment was still there, killing off more business by the day and forever tainting the brand’s reputation.
How to remove harmful search engine suggestions
Online reputation management by FreshReputation enables you to take back control over the messaging that appears about your brand in Google, Yahoo and Bing.
Developed by FreshRankings’ internet optimization experts, FreshReputation uses proprietary technology to aggressively promote positive content about your business and remove the “bad stuff” from sight.
By promoting positive, relevant content, the harmful suggestions get pushed off search engines and become virtually invisible to your potential customers.
Ongoing protection, reduced reputation risk
Every month, we closely analyze your most important search terms as they appear in search results. We use these results to constantly adjust our online reputation management strategy. We continue to implement our campaigns until the targeted messaging is removed.
Because damaging suggestions can have a lasting effect, we recommend ongoing management to ensure that those negative comments stay out of results. Once the bad results have been removed, we continue to promote positive content to make sure those comments do not come back.
We act as your personal online monitor, watching the Web for any rogue comments that could be damaging your brand.
Using proven search engine strategies that have helped our clients triple their online profits, we help you reinforce a perception of high-level customer satisfaction in the marketplace.
More traffic. More sales. More trust for your brand. That’s the power of professional online reputation management from FreshReputation.