How to Remove Neg­a­tive Mes­sag­ing About Your Brand 

Your online rep­u­ta­tion has a major impact on the per­for­mance of your business.

If affects what peo­ple think of you. It affects whether or not they buy from you. And it effects what they tell their friends about you.

If you’ve expe­ri­enced neg­a­tive mes­sag­ing about your brand on the Inter­net, then you know the impact it can have on business.

• Neg­a­tive com­ments often get pushed to the top of Google results.
• Peo­ple search­ing for your busi­ness see those com­ments and think twice about doing busi­ness with you.
• Even if com­ments are com­pletely false, prospec­tive cus­tomers will see them as true.
• As long as those com­ments con­tinue to appear, you’re los­ing business.

Why your Online Rep­u­ta­tion mat­ters 

In today’s web-centric world, an esti­mated 93% of Inter­net traf­fic comes from search.

Now more than ever, con­sumers are going online to find the prod­ucts and ser­vices they need. Not only that, they are using the Inter­net to research your busi­ness and make informed deci­sions before they buy.

If your online rep­u­ta­tion has been tar­nished, then it is absolutely dri­ving peo­ple away.

Even just one rogue com­ment can have a last­ing effect on a busi­ness. When words like “Scam” or “Never buy­ing from them again!” are attached to your busi­ness, they serve as bright red flags to all other poten­tial customers.

It only takes one com­ment like that to scare away tens, hun­dreds or even thou­sands of prospects each year. And the worst part is: if you’re not actively mon­i­tor­ing your Web rep­u­ta­tion, then you’re prob­a­bly not even aware of what’s happening.

Sales are tank­ing, but why? 

Every week, busi­nesses all over the world are being hurt by a dam­aged online rep­u­ta­tion. From small local busi­nesses to global enter­prises, these orga­ni­za­tions begin los­ing cus­tomers dra­mat­i­cally – and they often have no idea why.

Sadly, even busi­nesses that have no web­site can be hurt by what peo­ple are say­ing about them online.

Here’s how – take a look at this example:

• “XYZ Plumbers” is a hugely suc­cess­ful plumb­ing busi­ness based in Philadelphia.
• XYZ has no web­site, but their cus­tomer base has been increas­ing for decades.
• Recently, an angry cus­tomer was unhappy with the cost of his repairs.
• This cus­tomer went online to call XYZ a “rip-off” on every busi­ness list­ing site he could find.
• Within weeks, those “rip-off” com­ments began appear­ing at the top of Google, any time some­one searched “XYZ Plumbers” or even broader terms like “plumbers in Philadelphia.”
• Phone calls to XYZ dropped off dra­mat­i­cally – and the staff had no idea why.

See what happened?

As peo­ple began search­ing for XYZ Plumbers, they saw the “rip-off” com­ments and made an imme­di­ate deci­sion not to do busi­ness. Instead, they called a com­pet­ing company.

It doesn’t mat­ter what the whole story was behind the “rip-off” com­ment. It was enough to scare off those web searchers and leave XYZ in the dust.

You have just sec­onds to make a good impression

Above, we used an exam­ple of a busi­ness that had no web­site. But let’s say you have a much larger online pres­ence. You have a vast web­site, blog, social media pages, por­tals and so on.

But even with all that great con­tent about your busi­ness, it only takes one bad com­ment to kill your online rep­u­ta­tion.

Today’s web searchers make their buy­ing deci­sions in just sec­onds. They search, they see a bad review, they choose some­one else. It hap­pens that fast.

Often, peo­ple won’t even click on the “bad” search result to learn more. Just see­ing that tiny snip­pet “scam – do not do busi­ness!” is enough to make them think your busi­ness is questionable.

And in most cases, you can’t do any­thing to dis­pute these claims. They become etched in Inter­net stone, for­ever tar­nish­ing the rep­u­ta­tion of your business.

Take action now – before it’s too late!

 FreshRep­u­ta­tion is an online rep­u­ta­tion man­age­ment firm that can help you regain con­trol of your cor­po­rate rep­u­ta­tion online.

Using pro­pri­etary tech­nol­ogy devel­oped by our FreshRank­ings SEO divi­sion, we can put neg­a­tive mes­sag­ing about your busi­ness out of sight.

How we do it:

1) FreshRep­u­ta­tion aggres­sively pro­motes pos­i­tive con­tent about brands, prod­ucts or ser­vices online. This could mean opti­miz­ing con­tent you already have or cre­at­ing new con­tent tar­geted to your prospec­tive customers.

2) By pro­mot­ing this pos­i­tive con­tent, the neg­a­tive search results get pushed out of sight, buried so deep in search results that they become vir­tu­ally unseen by any­one who searches for you.

3) We use a highly detailed mea­sur­ing process to ensure all neg­a­tive sug­ges­tions are being addressed. Each month, we take screen­shots of search results that con­tain neg­a­tive mes­sag­ing for crit­i­cal search terms on Google, Bing and Yahoo.

4) You can mon­i­tor the progress of our efforts in our Fresh­Metrics ana­lyt­ics sys­tem, giv­ing you a full view of our online rep­u­ta­tion man­age­ment processes and how they are result­ing in pos­i­tive growth for your business.

Defend your brand start­ing today

Dam­ag­ing com­ments about your brand can have a last­ing effect on your busi­ness. The longer the com­ment has appeared in search results, the more dif­fi­cult it becomes to remove.

That is why it’s crit­i­cal to take action immediately.

Get in touch with us today to see how FreshRep­u­ta­tion can help remove those neg­a­tive sug­ges­tions and give your busi­ness the solid online rep­u­ta­tion it deserves.

Con­tact us now to improve your Online Reputation.