Clean Up Your Internet Reputation & Remove Negative Comments About Your Business
Now more than ever, your Internet reputation plays a significant role in the success of your business.
When consumers find negative reviews about your company online, they immediately lose trust in you and shop somewhere else.
Having a bad Internet reputation can lead to:
- A significant drop-off in website visitors
- Immediate & long-term decrease in sales volume
- Negative public perception of your brand
- Serious long-term effects on revenue performance
This is why more and more companies are seeking reputation repair services to clean up their name online. To succeed in the marketplace, you must be proactive about maintaining a great reputation online. But unfortunately, many businesses are surprised to discover that this isn’t as simple as saying, “Remove my name from Google!”
Cleaning up negative comments about your organization can be much more difficult than it may seem, especially if the comments have been visible for longer periods of time. But by implementing the right corporate reputation management strategy, and taking action as soon as possible, you can regain control over the messages that are appearing online.
Why Traditional Internet Reputation Methods Don’t Work
If you’re new to reputation repair, then you might have the wrong idea about how it’s done. Here are some of the common misconceptions about improving reputation online, and the methods that simply don’t work.
Hit the delete button.
If only it were this simple! Unfortunately, most independent websites won’t let you remove the comments left by users – even if your business has been attacked with slanderous, untrue remarks. Unless you own the site itself, you can’t edit it. Those comments are there to stay.
If you’re feeling particularly gung-ho, you could try calling Google to tell them to remove the “bad” stuff from their search results. But you’re not going to get far. Unless you can prove that Google’s results have actually been tampered with somehow, then they are not going to adjust their listings just for you.
There was a time when PR firms could help improve the public perception of a business by spinning positive news stories and blasting them across major media outlets. But those tactics don’t address the most harmful source of negative messaging: the Internet. Traditional PR simply won’t help you remove those damaging testimonials.
Hire a PR company.
To make any ground in restoring your reputation, then you MUST be able to remove those bad suggestions from sight of the people who search for your business online. But it’s not going to happen without powerful reputation management tools.
How Bad Search Results Can Kill A Business’s Internet Reputation
For illustrative purposes, let’s look at how search engine results can cause a lot of damage to any business.
“Big Awesome Juices” is a new direct-sales company that sells high-energy, all-natural drinks through a network of independent distributors. The company launched with flying colors, and sales began to soar but, because of the nature of direct sales, people started calling Big Awesome Juices a “SCAM” and a “pyramid scheme,” even though the business offers a legitimate opportunity for distributors. Within just a few weeks, those “SCAM” comments now appear at the top of Google whenever anyone searches for “Big Awesome Juices.”
Not surprisingly, sales have begun to tank. Fewer people visit the website. Fewer people buy the juices. Fewer people are becoming distributors. Company performance has dropped across the board, all because of those search results that appear in Google.
This same scenario is hurting businesses every week, in every industry. That’s why it’s crucial to find a solution that can clean up the search engines, before they tarnish your Internet reputation any further.
The Best Solution
To put that harmful messaging out of sight, you need a way to control what appears in search engine results.
FreshReputation is a powerful Internet reputation management system that’s designed to do just that.
Developed by the search engine optimization (SEO) experts at FreshRankings, FreshReputation uses proprietary technology, combined with customized reputation repair strategies, to help businesses clean up the negative comments associated with their brand.
How it works:
- FreshReputation aggressively promotes positive content for your business to outweigh the negative.
- Negative search results get buried deeper and deeper until they are essentially removed from sight of people searching for you.
- We clean up harmful results from all major search engines, including Google, Yahoo and Bing.
- After negative suggestions have been removed, we continue promoting the positive content to block negative tags from coming back.
- Ongoing promotion of positive content also helps build a perception of high-level satisfaction from other people in the marketplace.
It’s powerful. It’s effective. It’s the only way to truly gain control over the comments that are tarnishing your business’s Internet reputation.
FreshReputation is built on the back of the same technology that has helped our clients skyrocket their organic traffic and triple their profits.
If you’re ready to experience the bottom-line-boosting benefits of having a cleaner Internet reputation, let our experts go to work for you immediately. Give us a call to see how our customized strategies can help you restore the reputation your company deserves!
Contact us to restore your Internet reputation!