Clean Up Your Inter­net Rep­u­ta­tion & Remove Neg­a­tive Com­ments About Your Business

Now more than ever, your Inter­net rep­u­ta­tion plays a sig­nif­i­cant role in the suc­cess of your business.

When con­sumers find neg­a­tive reviews about your com­pany online, they imme­di­ately lose trust in you and shop some­where else.

Hav­ing a bad Inter­net rep­u­ta­tion can lead to:

• A sig­nif­i­cant drop-off in web­site visitors
• Imme­di­ate & long-term decrease in sales volume
• Neg­a­tive pub­lic per­cep­tion of your brand
• Seri­ous long-term effects on rev­enue performance

This is why more and more com­pa­nies are seek­ing rep­u­ta­tion repair ser­vices to clean up their name online. To suc­ceed in the mar­ket­place, you must be proac­tive about main­tain­ing a great rep­u­ta­tion online. But unfor­tu­nately, many busi­nesses are sur­prised to dis­cover that this isn’t as sim­ple as say­ing, “Remove my name from Google!”

Clean­ing up neg­a­tive com­ments about your orga­ni­za­tion can be much more dif­fi­cult than it may seem, espe­cially if the com­ments have been vis­i­ble for longer peri­ods of time. But by imple­ment­ing the right cor­po­rate rep­u­ta­tion man­age­ment strat­egy, and tak­ing action as soon as pos­si­ble, you can regain con­trol over the mes­sages that are appear­ing online.

Why Tra­di­tional Inter­net Rep­u­ta­tion Meth­ods Don’t Work

If you’re new to rep­u­ta­tion repair, then you might have the wrong idea about how it’s done. Here are some of the com­mon mis­con­cep­tions about improv­ing rep­u­ta­tion online, and the meth­ods that sim­ply don’t work.

Hit the delete button.

If only it were this sim­ple! Unfor­tu­nately, most inde­pen­dent web­sites won’t let you remove the com­ments left by users – even if your busi­ness has been attacked with slan­der­ous, untrue remarks. Unless you own the site itself, you can’t edit it. Those com­ments are there to stay.

Call Google.

If you’re feel­ing par­tic­u­larly gung-ho, you could try call­ing Google to tell them to remove the “bad” stuff from their search results. But you’re not going to get far. Unless you can prove that Google’s results have actu­ally been tam­pered with some­how, then they are not going to adjust their list­ings just for you.

There was a time when PR firms could help improve the pub­lic per­cep­tion of a busi­ness by spin­ning pos­i­tive news sto­ries and blast­ing them across major media out­lets. But those tac­tics don’t address the most harm­ful source of neg­a­tive mes­sag­ing: the Inter­net. Tra­di­tional PR sim­ply won’t help you remove those dam­ag­ing testimonials.

Hire a PR company.

To make any ground in restor­ing your rep­u­ta­tion, then you MUST be able to remove those bad sug­ges­tions from sight of the peo­ple who search for your busi­ness online. But it’s not going to hap­pen with­out pow­er­ful rep­u­ta­tion man­age­ment tools.

How Bad Search Results Can Kill A Business’s Inter­net Reputation

For illus­tra­tive pur­poses, let’s look at how search engine results can cause a lot of dam­age to any business.

“Big Awe­some Juices” is a new direct-sales com­pany that sells high-energy, all-natural drinks through a net­work of inde­pen­dent dis­trib­u­tors. The com­pany launched with fly­ing col­ors, and sales began to soar but, because of the nature of direct sales, peo­ple started call­ing Big Awe­some Juices a “SCAM” and a “pyra­mid scheme,” even though the busi­ness offers a legit­i­mate oppor­tu­nity for distributors. Within just a few weeks, those “SCAM” com­ments now appear at the top of Google when­ever any­one searches for “Big Awe­some Juices.”

Not sur­pris­ingly, sales have begun to tank. Fewer peo­ple visit the web­site. Fewer peo­ple buy the juices. Fewer peo­ple are becom­ing dis­trib­u­tors. Com­pany per­for­mance has dropped across the board, all because of those search results that appear in Google.

This same sce­nario is hurt­ing busi­nesses every week, in every indus­try. That’s why it’s cru­cial to find a solu­tion that can clean up the search engines, before they tar­nish your Inter­net rep­u­ta­tion any further.

The Best Solution

To put that harm­ful mes­sag­ing out of sight, you need a way to con­trol what appears in search engine results.

FreshRep­u­ta­tion is a pow­er­ful Inter­net rep­u­ta­tion man­age­ment sys­tem that’s designed to do just that.

Devel­oped by the search engine opti­miza­tion (SEO) experts at FreshRank­ings, FreshRep­u­ta­tion uses pro­pri­etary tech­nol­ogy, com­bined with cus­tomized rep­u­ta­tion repair strate­gies, to help busi­nesses clean up the neg­a­tive com­ments asso­ci­ated with their brand.

How it works:

• FreshRep­u­ta­tion aggres­sively pro­motes pos­i­tive con­tent for your busi­ness to out­weigh the negative.
• Neg­a­tive search results get buried deeper and deeper until they are essen­tially removed from sight of peo­ple search­ing for you.
• We clean up harm­ful results from all major search engines, includ­ing Google, Yahoo and Bing.
• After neg­a­tive sug­ges­tions have been removed, we con­tinue pro­mot­ing the pos­i­tive con­tent to block neg­a­tive tags from com­ing back.
• Ongo­ing pro­mo­tion of pos­i­tive con­tent also helps build a per­cep­tion of high-level sat­is­fac­tion from other peo­ple in the marketplace.

It’s pow­er­ful. It’s effec­tive. It’s the only way to truly gain con­trol over the com­ments that are tar­nish­ing your business’s Inter­net rep­u­ta­tion.

FreshRep­u­ta­tion is built on the back of the same tech­nol­ogy that has helped our clients sky­rocket their organic traf­fic and triple their profits.

If you’re ready to expe­ri­ence the bottom-line-boosting ben­e­fits of hav­ing a cleaner Inter­net rep­u­ta­tion, let our experts go to work for you imme­di­ately. Give us a call to see how our cus­tomized strate­gies can help you restore the rep­u­ta­tion your com­pany deserves!

Con­tact us to restore your Inter­net reputation!