Your Corporate Reputation is Worth Defending

How to Improve Your Cor­po­rate Rep­u­ta­tion Online

Main­tain­ing a good cor­po­rate rep­u­ta­tion has always been a con­cern for busi­nesses. But with the surg­ing pop­u­lar­ity of social media and other user-generated con­tent, it’s eas­ier than ever for your rep­u­ta­tion to be tar­nished on the Inter­net.

If your cor­po­rate rep­u­ta­tion has already been attacked online, then you know how dam­ag­ing it can be:

    • Angry cus­tomers will leave nasty reviews about your busi­ness every­where they can.
    • Prospec­tive cus­tomers see those tes­ti­mo­ni­als and become hes­i­tant to do busi­ness with you.
    • Neg­a­tive mes­sages like “ripoff” and “scam” get attached to your brand.
    • Sales fig­ures drop as a direct result of highly vis­i­ble neg­a­tive reviews.
    • A pre­vi­ously rock-solid com­pany rep­u­ta­tion can be tar­nished within just days.

It doesn’t stop there. With an esti­mated 93% of Web traf­fic com­ing from search engines like Google, today’s Inter­net users are mak­ing their buy­ing deci­sions even faster.

If a prospec­tive cus­tomer searches for your prod­ucts and sees a word like “ripoff” next to your com­pany name, they won’t think twice about scrolling down to visit a competitor’s website.

The same goes for the fast-growing pop­u­la­tion of mobile users, who are mak­ing their pur­chas­ing deci­sions even faster. You have just sec­onds to cap­ture those users with a search result. If a “bad” result appears with harm­ful sug­ges­tions about your busi­ness, then you don’t stand a chance.

 

Man who is frustrated with corporate reputation

Are You Really Aware of Your Cor­po­rate Reputation?

Do you know what peo­ple are say­ing about your company?

Are you truly aware of what peo­ple think of your prod­ucts, your ser­vices or your brand? Do you know which web­sites peo­ple are using to leave scathing reviews and other harm­ful mes­sages about your business?

Do you know how many peo­ple are see­ing those neg­a­tive tes­ti­mo­ni­als when they search for key­words related to your busi­ness in Google, Yahoo or Bing?

  • Many busi­ness own­ers and exec­u­tives think they have a good under­stand­ing of their cor­po­rate rep­u­ta­tion among online users. But it’s easy to become blind to out­side opin­ions when you’ve been on the inside for so long.
  • In order to truly under­stand your cor­po­rate rep­u­ta­tion online – and how it’s being affected by harm­ful search engine sug­ges­tions – then you must take an active role in mon­i­tor­ing and cor­rect­ing problems.
  • The longer those neg­a­tive search results appear, the more dif­fi­cult it becomes to remove them. That’s why it’s crit­i­cal to clean up those harm­ful sug­ges­tions as swiftly as possible.

Do NOT make the mis­take of assum­ing the sit­u­a­tion is beyond your control!

By tak­ing action and part­ner­ing with a pro­fes­sional rep­u­ta­tion man­age­ment firm, you can remove those harm­ful search engine sug­ges­tions before they do any more damage.


Remove Dam­ag­ing Search Engine Results

FreshRep­u­ta­tion is a pro­pri­etary rep­u­ta­tion man­age­ment sys­tem devel­oped by the Inter­net opti­miza­tion pro­fes­sion­als at FreshRank­ings.
We help busi­nesses take back con­trol over the mes­sag­ing that is being asso­ci­ated with their brands online. Based on the same SEO for­mu­las we’ve devel­oped to triple the prof­its of some of our clients, our FreshRep­u­ta­tion sys­tem is an effec­tive way to pre­vent neg­a­tive Google results from appear­ing when peo­ple search for you online.

What we do:

Get to know you.
The first step of the FreshRep­u­ta­tion process is get­ting to know your busi­ness and your cor­po­rate rep­u­ta­tion. We’ll dis­cuss your unique goals and chal­lenges, what your brand is try­ing to accom­plish and how we can help you get there. Unlike some ques­tion­able over­seas firms, we main­tain close rela­tion­ships with our clients and we want to see them succeed!

Ana­lyze the sit­u­a­tion.
If you already know about the prob­lem areas, we’ll address those first. If you don’t, no wor­ries. We’ll per­form an exten­sive analy­sis of your cor­po­rate rep­u­ta­tion in the search mar­ket­place, so we can iden­tify the most harm­ful results, as well as the top key­word queries that are mak­ing those results appear.

Pro­mote the good.
Once we’ve iden­ti­fied the neg­a­tive results, we’ll begin aggres­sively pro­mot­ing pos­i­tive con­tent for your busi­ness as it relates to cer­tain key­word phrases. These phrases could sim­ply be your com­pany name or other key­words that are related to your busi­ness or prod­ucts. We’ll use our pro­pri­etary sys­tems to push pos­i­tive con­tent to the top of Google, so it’s always the first thing users will see when search­ing for you.

Clean up the bad.
By heav­ily pro­mot­ing pos­i­tive con­tent, the bad stuff gets removed from sight. Our proven sys­tem cleans up the neg­a­tive search results by out­weigh­ing it with the legit­i­mate, pos­i­tive, rel­e­vant infor­ma­tion and links that your cus­tomers are search­ing for. Those pesky terms like “rip off” are washed away, so your cor­po­rate rep­u­ta­tion is fully restored.

Mon­i­tor results.
We keep the momen­tum high, con­tin­u­ing to pro­mote pos­i­tive terms and block the neg­a­tive results from com­ing back. Because of the com­plex algo­rithms that search engines use to dic­tate their results, there is no guar­an­tee that neg­a­tive sug­ges­tions won’t come back if we stop run­ning a cam­paign. That’s why we main­tain progress and take monthly screen­shots of search terms to share our results with you and fine-tune our strate­gies as needed.

Put Your Mind At Ease With Signature Business Reputation

Get started today.

Let us show you what FreshRep­u­ta­tion can do for your cor­po­rate rep­u­ta­tion.

We’ll develop a cus­tomized rep­u­ta­tion man­age­ment strat­egy for your busi­ness, work­ing to clean up the search engine sug­ges­tions that are harm­ing your brand.

The Inter­net can be a volatile place for neg­a­tiv­ity and often untrue com­ments that peo­ple make about your busi­ness. Our experts will ensure that those dam­ag­ing remarks are removed from sight, so you can main­tain the rep­u­ta­tion that your com­pany deserves.

Con­tact us now to pro­tect your Cor­po­rate Rep­u­ta­tion.