How to Improve Your Corporate Reputation Online
Maintaining a good corporate reputation has always been a concern for businesses. But with the surging popularity of social media and other user-generated content, it’s easier than ever for your reputation to be tarnished on the Internet.
If your corporate reputation has already been attacked online, then you know how damaging it can be:
- Angry customers will leave nasty reviews about your business everywhere they can.
- Prospective customers see those testimonials and become hesitant to do business with you.
- Negative messages like “ripoff” and “scam” get attached to your brand.
- Sales figures drop as a direct result of highly visible negative reviews.
- A previously rock-solid company reputation can be tarnished within just days.
It doesn’t stop there. With an estimated 93% of Web traffic coming from search engines like Google, today’s Internet users are making their buying decisions even faster.
If a prospective customer searches for your products and sees a word like “ripoff” next to your company name, they won’t think twice about scrolling down to visit a competitor’s website.
The same goes for the fast-growing population of mobile users, who are making their purchasing decisions even faster. You have just seconds to capture those users with a search result. If a “bad” result appears with harmful suggestions about your business, then you don’t stand a chance.
Are You Really Aware of Your Corporate Reputation?
Do you know what people are saying about your company?
Are you truly aware of what people think of your products, your services or your brand? Do you know which websites people are using to leave scathing reviews and other harmful messages about your business?
Do you know how many people are seeing those negative testimonials when they search for keywords related to your business in Google, Yahoo or Bing?
- Many business owners and executives think they have a good understanding of their corporate reputation among online users. But it’s easy to become blind to outside opinions when you’ve been on the inside for so long.
- In order to truly understand your corporate reputation online – and how it’s being affected by harmful search engine suggestions – then you must take an active role in monitoring and correcting problems.
- The longer those negative search results appear, the more difficult it becomes to remove them. That’s why it’s critical to clean up those harmful suggestions as swiftly as possible.
Do NOT make the mistake of assuming the situation is beyond your control!
By taking action and partnering with a professional reputation management firm, you can remove those harmful search engine suggestions before they do any more damage.
Remove Damaging Search Engine Results
FreshReputation is a proprietary reputation management system developed by the Internet optimization professionals at FreshRankings.
We help businesses take back control over the messaging that is being associated with their brands online. Based on the same SEO formulas we’ve developed to triple the profits of some of our clients, our FreshReputation system is an effective way to prevent negative Google results from appearing when people search for you online.
What we do:
Get to know you.
The first step of the FreshReputation process is getting to know your business and your corporate reputation. We’ll discuss your unique goals and challenges, what your brand is trying to accomplish and how we can help you get there. Unlike some questionable overseas firms, we maintain close relationships with our clients and we want to see them succeed!
Analyze the situation.
If you already know about the problem areas, we’ll address those first. If you don’t, no worries. We’ll perform an extensive analysis of your corporate reputation in the search marketplace, so we can identify the most harmful results, as well as the top keyword queries that are making those results appear.
Promote the good.
Once we’ve identified the negative results, we’ll begin aggressively promoting positive content for your business as it relates to certain keyword phrases. These phrases could simply be your company name or other keywords that are related to your business or products. We’ll use our proprietary systems to push positive content to the top of Google, so it’s always the first thing users will see when searching for you.
Clean up the bad.
By heavily promoting positive content, the bad stuff gets removed from sight. Our proven system cleans up the negative search results by outweighing it with the legitimate, positive, relevant information and links that your customers are searching for. Those pesky terms like “rip off” are washed away, so your corporate reputation is fully restored.
We keep the momentum high, continuing to promote positive terms and block the negative results from coming back. Because of the complex algorithms that search engines use to dictate their results, there is no guarantee that negative suggestions won’t come back if we stop running a campaign. That’s why we maintain progress and take monthly screenshots of search terms to share our results with you and fine-tune our strategies as needed.
Get started today.
Let us show you what FreshReputation can do for your corporate reputation.
We’ll develop a customized reputation management strategy for your business, working to clean up the search engine suggestions that are harming your brand.
The Internet can be a volatile place for negativity and often untrue comments that people make about your business. Our experts will ensure that those damaging remarks are removed from sight, so you can maintain the reputation that your company deserves.