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How Google Results Could Be Hurt­ing Your Business

A clean com­pany rep­u­ta­tion is essen­tial to the long-term suc­cess of your business.

Man Upset with Company ReputationWith­out it, cus­tomers lose trust in you. They stop buy­ing from you. They choose your com­peti­tors. And some may vow to never do busi­ness with you again.

  • Have you noticed a drop-off in sales revenue?
  • Are Inter­net users post­ing neg­a­tive reviews about your busi­ness online?
  • Do you worry your com­pany rep­u­ta­tion is being tar­nished on the Internet?
  • Have you found it impos­si­ble to remove dam­ag­ing com­ments on inde­pen­dent sites?

You’re not alone. Now more than ever, busi­nesses are being attacked on the Internet.

The rise of social media, review sites and Inter­net forums have made it eas­ier than ever for con­sumers to crit­i­cize com­pa­nies. Often, those crit­i­cisms spread like wild­fire, burn­ing the most rock-solid rep­u­ta­tions and leav­ing busi­nesses in the ashes.

If you sense your com­pany rep­u­ta­tion is being tar­nished on the Inter­net, you must do some­thing about it right away.

How Search Engines Dam­age Your Com­pany Reputation

If you’re new to rep­u­ta­tion man­age­ment, then you may not think that search engines like Google or Yahoo could be directly respon­si­ble for dam­ag­ing your reputation.

But, in fact, they play an extremely impor­tant role.

Here’s why:

  • When some­one posts a neg­a­tive review about your busi­ness online, search engines will index that page in their results.
  • Once the neg­a­tive review is indexed, it can be found by oth­ers who are search­ing for your busi­ness online.
  • Over time, that neg­a­tive review can become highly vis­i­ble, often shoot­ing to the top of search results.
  • Now, when peo­ple search for your com­pany, they clearly see that bad review.
  • Those cus­tomers now become wary about doing busi­ness with you. They instantly lose trust in you, and they don’t hes­i­tate to click on a competitor’s website.

We'll Make Sure Your Company Reputation is Clean

If you have a high-traffic web­site, this same sce­nario can repeat itself hun­dreds or even thou­sands of times a day. You could be los­ing a huge chunk of your traf­fic, sim­ply from that one neg­a­tive review.

Dam­ag­ing com­ments like this can have an extremely last­ing effect, too. The neg­a­tive mes­sag­ing doesn’t just hurt your web­site traf­fic. It hurts your entire com­pany rep­u­ta­tion and changes the public’s per­cep­tion of your business.

Plus, those neg­a­tive com­ments can be very dif­fi­cult to remove in the long term. The older they are, the harder it becomes to have them cleaned up. That’s why it’s crit­i­cal that busi­nesses imple­ment an online rep­u­ta­tion man­age­ment strat­egy.

The Solu­tion

If you’ve ever tried to have neg­a­tive reviews “deleted,” you’ve prob­a­bly dis­cov­ered how dif­fi­cult it is.

Most inde­pen­dent web­sites won’t allow you to remove any con­tent that their users have posted. This means that those bad reviews could stay there forever.

The only effec­tive solu­tion is to tar­get the search engines themselves.

FreshRep­u­ta­tion is a pow­er­ful SEO-based plat­form that helps busi­nesses improve their online rep­u­ta­tion by clean­ing up the neg­a­tive sug­ges­tions asso­ci­ated with their brands on Google, Yahoo and Bing.

Devel­oped by FreshRank­ings, a lead­ing US-based search engine opti­miza­tion com­pany, FreshRep­u­ta­tion gives you con­trol over what peo­ple are say­ing – and see­ing – about your busi­ness online.

What we do:

  • Our pro­pri­etary tech­nol­ogy aggres­sively pro­motes pos­i­tive con­tent for your busi­ness to out­weigh the negative.
  • Neg­a­tive reviews and other harm­ful com­ments get pushed out of sight because of the heavy pro­mo­tion of pos­i­tive content.
  • Now, when peo­ple search for you, they only see the pos­i­tive, most rel­e­vant con­tent for your business.
  • After the neg­a­tive sug­ges­tions are gone, we keep the momen­tum high to ensure they don’t come back.

Company Reputation Monitoring Is Critical In Today's Market

Restore your reputation.

 

Every month, we take screen­shots of search engine results that show neg­a­tive sug­ges­tions for terms related to your busi­ness. These terms could be your com­pany name or key­words related to your prod­ucts and services.

Progress
We use the screen­shots to iden­tify which terms to tar­get, and to keep you informed of progress. For our pur­poses, mak­ing a neg­a­tive sug­ges­tion drop within search results rep­re­sents a pos­i­tive pro­gres­sion. The goal is to get those bad tags out of gen­eral vis­i­bil­ity and pre­vent them from com­ing back.

Time Frame
We can typ­i­cally gauge within the first 30 days how aggres­sively we’ll need to approach your cam­paign to clean up your com­pany rep­u­ta­tion within the search results. The time frame for progress varies depend­ing on the fre­quency of searches for your terms, so there is no way to make an exact pro­jec­tion. How­ever, we typ­i­cally see a sub­stan­tial dif­fer­ence within the first three months.

Long-Term Results
We strongly rec­om­mend keep­ing the momen­tum high even after neg­a­tive terms have been cleaned up. When cam­paigns are stopped, there is no guar­an­tee that those neg­a­tive sug­ges­tions won’t come back. We’ll con­tinue pro­mot­ing pos­i­tive con­tent to pre­vent them from return­ing, which will rein­force your com­pany rep­u­ta­tion even further.

Get started immediately.

Don’t let your com­pany rep­u­ta­tion get rail­roaded by rogue Inter­net com­ments. Let FreshRep­u­ta­tion help you take con­trol of the sit­u­a­tion before it gets worse.

Our rep­u­ta­tion sys­tem is founded on the same tech­nol­ogy that has helped busi­nesses triple their prof­its in just 1 year.

Our expe­ri­enced teams will get to know your busi­ness and will cus­tomize a rep­u­ta­tion repair strat­egy that will restore your brand and help you reclaim the com­pet­i­tive edge in the marketplace.

Con­tact us today to start clear­ing up your Com­pany Reputation.