7 Com­mon Mis­takes Made By Companies

Your busi­ness rep­u­ta­tion holds an enor­mous amount of weight in the marketplace.

It affects the buy­ing deci­sions of your poten­tial cus­tomers. If affects the longevity of your busi­ness. It affects what peo­ple think about you on a reg­u­lar basis – even if they’ve never done busi­ness with you.

But, despite this, many orga­ni­za­tions aren’t actively mon­i­tor­ing their busi­ness rep­u­ta­tion or try­ing to improve it. They either don’t know how, don’t see the value in it, or they have mis­con­cep­tions about how their rep­u­ta­tion really affects them.

Picture of couple worried about business reputationSadly, those same busi­nesses are expe­ri­enc­ing the con­se­quences, and they might not even real­ize it:

  • Drop in revenue
  • Fewer calls and leads
  • Decreased over­all inter­est in com­pany prod­ucts or services
  • Grow­ing pop­u­la­tion of peo­ple who will never do busi­ness with them

To pre­vent this from hap­pen­ing to your orga­ni­za­tion, you must under­stand the power of your busi­ness rep­u­ta­tion and take active steps to improv­ing it.


Here Are 7 Com­mon Myths About Busi­ness Rep­u­ta­tion That Stand In The Way of Companies.


Myth #1 – Busi­ness rep­u­ta­tion does not mat­ter.
This couldn’t be more false. Every day, all over the world, busi­nesses are being hurt by the con­se­quences of hav­ing a poor rep­u­ta­tion. From small local busi­nesses to global enter­prises, these com­pa­nies are los­ing cus­tomers daily, sim­ply because they have bad pub­lic perception.

All it takes is one cus­tomer who had a bad expe­ri­ence to start a tidal wave of neg­a­tive sen­ti­ment about you. They’ll tell their friends, those friends will tell oth­ers, and so on. If you do noth­ing about it, your rep­u­ta­tion will get worse by the day, and you’ll see its effects on your bot­tom line.

Myth #2 – It doesn’t really affect sales.
Wrong! In fact, your sales rev­enue is directly affected by what peo­ple think of your busi­ness. If your rep­u­ta­tion is poor, con­sumers will choose to do busi­ness some­where else. It’s that simple.

It can be dif­fi­cult to quan­tify the effects of a tar­nished rep­u­ta­tion, which is why many exec­u­tives aren’t will­ing to devote a bud­get for rep­u­ta­tion repair. But make no mis­take: your sales fig­ures are prob­a­bly already being dragged down, and if you do noth­ing about it, those num­bers will con­tinue to drop.

Myth #3 – It will work itself out in the long run.
Do you think “time” is the solu­tion to cor­rect­ing your busi­ness rep­u­ta­tion? Think peo­ple will for­get what they’ve heard about you, or that it will all just pass over? Think again!

When your rep­u­ta­tion has been dam­aged, you must address the sit­u­a­tion. Oth­er­wise, it could snow­ball into a prob­lem that has dev­as­tat­ing effects on your busi­ness. “Wait­ing it out” could be the worst thing you can do. If you want to improve your busi­ness rep­u­ta­tion, you must take action immediately.

Experience A Trouble-Free Environment With Our Internet Reputation ServiceMyth #4 – The Inter­net doesn’t count.
Many old-school exec­u­tives fail to believe that com­ments on the Inter­net can hurt their rep­u­ta­tion. Unfor­tu­nately, they are wrong. The Inter­net has become the cen­tral des­ti­na­tion for cus­tomers who want to voice their opin­ions about busi­nesses and share their bad experiences.

Today’s con­sumers take those com­ments very seri­ously. Your prospec­tive cus­tomers will use those Inter­net reviews and tes­ti­mo­ni­als to decide whether or not they want to choose your busi­ness. If your Inter­net rep­u­ta­tion is bad, then your entire busi­ness rep­u­ta­tion is bad. You must have a good online rep­u­ta­tion if you want more cus­tomers to trust you.

Myth #5 – Bad online reviews can be deleted.
Sorry, not true! Clean­ing up neg­a­tive com­ments about your busi­ness isn’t as sim­ple as sim­ply hit­ting a delete but­ton. Unless the com­ments are made directly on your web­site or one of your social media pages, then you likely won’t be able to have that com­ment taken down.

Most tes­ti­mo­ni­als will be made on inde­pen­dent web­sites and forums that you have no con­trol over. You can try sev­eral strate­gies to mit­i­gate the issue, but the com­ments them­selves could be stuck there forever.

Myth #6 – One neg­a­tive remark won’t harm any­thing.
Unfor­tu­nately, on the Inter­net, even just one sin­gle neg­a­tive com­ment can tar­nish your busi­ness rep­u­ta­tion. That’s because that sin­gle com­ment can eas­ily become vis­i­ble to other Inter­net users if it appears in search results.

These days, 93% of Inter­net traf­fic comes from search engines like Google. If peo­ple search­ing for your busi­ness see a neg­a­tive com­ment in the results, then that could be all it takes for them to choose a competitor’s web­site instead.

When you have hun­dreds or thou­sands of peo­ple see­ing that same bad search sug­ges­tion every day, it is absolutely doing great harm to your business.

Myth #7 – Rep­u­ta­tion repair isn’t worth the expense.
By now, it should be easy to see this sim­ply isn’t true. Hir­ing a pro­fes­sional rep­u­ta­tion repair firm is a smart invest­ment that could save your busi­ness sig­nif­i­cant amounts of money, month after month.

By actively mon­i­tor­ing your rep­u­ta­tion and tak­ing steps to improve it, you can build a bet­ter per­cep­tion of your busi­ness in the mar­ket­place, which will lead to big­ger prof­its, both in the short-term and long-term.


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FreshRep­u­ta­tion Can Help You Sig­nif­i­cantly Improve Your

Busi­ness Rep­u­ta­tion Online.


Using pro­pri­etary tech­nol­ogy and proven strate­gies devel­oped by the SEO experts at FreshRank­ings, we’ll help you remove harm­ful search engine sug­ges­tions that are hurt­ing your organic Web traffic.

We’ll clean up the dam­ag­ing sug­ges­tions that appear in Google, Yahoo and Bing by aggres­sively pro­mot­ing pos­i­tive con­tent for your busi­ness. This pos­i­tive con­tent out­weighs the neg­a­tive and removes those tags from the sight of users who are search­ing for you online.

We give you access to our Fresh­Metrics™ sys­tem, mak­ing it easy to view progress, set event trig­gers and see which terms are being cleaned up each month.

Our goal is to ensure those neg­a­tive sug­ges­tions don’t come back, while con­tin­u­ously build­ing a bet­ter per­cep­tion of your busi­ness online.

Give us a call to learn more, and we’ll develop a cus­tomized rep­u­ta­tion man­age­ment strat­egy for your organization.

Con­tact us today to improve your busi­ness rep­u­ta­tion.