7 Common Mistakes Made By Companies
Your business reputation holds an enormous amount of weight in the marketplace.
It affects the buying decisions of your potential customers. If affects the longevity of your business. It affects what people think about you on a regular basis – even if they’ve never done business with you.
But, despite this, many organizations aren’t actively monitoring their business reputation or trying to improve it. They either don’t know how, don’t see the value in it, or they have misconceptions about how their reputation really affects them.
Sadly, those same businesses are experiencing the consequences, and they might not even realize it:
- Drop in revenue
- Fewer calls and leads
- Decreased overall interest in company products or services
- Growing population of people who will never do business with them
To prevent this from happening to your organization, you must understand the power of your business reputation and take active steps to improving it.
Here Are 7 Common Myths About Business Reputation That Stand In The Way of Companies.
Myth #1 – Business reputation does not matter.
This couldn’t be more false. Every day, all over the world, businesses are being hurt by the consequences of having a poor reputation. From small local businesses to global enterprises, these companies are losing customers daily, simply because they have bad public perception.
All it takes is one customer who had a bad experience to start a tidal wave of negative sentiment about you. They’ll tell their friends, those friends will tell others, and so on. If you do nothing about it, your reputation will get worse by the day, and you’ll see its effects on your bottom line.
Myth #2 – It doesn’t really affect sales.
Wrong! In fact, your sales revenue is directly affected by what people think of your business. If your reputation is poor, consumers will choose to do business somewhere else. It’s that simple.
It can be difficult to quantify the effects of a tarnished reputation, which is why many executives aren’t willing to devote a budget for reputation repair. But make no mistake: your sales figures are probably already being dragged down, and if you do nothing about it, those numbers will continue to drop.
Myth #3 – It will work itself out in the long run.
Do you think “time” is the solution to correcting your business reputation? Think people will forget what they’ve heard about you, or that it will all just pass over? Think again!
When your reputation has been damaged, you must address the situation. Otherwise, it could snowball into a problem that has devastating effects on your business. “Waiting it out” could be the worst thing you can do. If you want to improve your business reputation, you must take action immediately.
Myth #4 – The Internet doesn’t count.
Many old-school executives fail to believe that comments on the Internet can hurt their reputation. Unfortunately, they are wrong. The Internet has become the central destination for customers who want to voice their opinions about businesses and share their bad experiences.
Today’s consumers take those comments very seriously. Your prospective customers will use those Internet reviews and testimonials to decide whether or not they want to choose your business. If your Internet reputation is bad, then your entire business reputation is bad. You must have a good online reputation if you want more customers to trust you.
Myth #5 – Bad online reviews can be deleted.
Sorry, not true! Cleaning up negative comments about your business isn’t as simple as simply hitting a delete button. Unless the comments are made directly on your website or one of your social media pages, then you likely won’t be able to have that comment taken down.
Most testimonials will be made on independent websites and forums that you have no control over. You can try several strategies to mitigate the issue, but the comments themselves could be stuck there forever.
Myth #6 – One negative remark won’t harm anything.
Unfortunately, on the Internet, even just one single negative comment can tarnish your business reputation. That’s because that single comment can easily become visible to other Internet users if it appears in search results.
These days, 93% of Internet traffic comes from search engines like Google. If people searching for your business see a negative comment in the results, then that could be all it takes for them to choose a competitor’s website instead.
When you have hundreds or thousands of people seeing that same bad search suggestion every day, it is absolutely doing great harm to your business.
Myth #7 – Reputation repair isn’t worth the expense.
By now, it should be easy to see this simply isn’t true. Hiring a professional reputation repair firm is a smart investment that could save your business significant amounts of money, month after month.
By actively monitoring your reputation and taking steps to improve it, you can build a better perception of your business in the marketplace, which will lead to bigger profits, both in the short-term and long-term.
FreshReputation Can Help You Significantly Improve Your
Business Reputation Online.
Using proprietary technology and proven strategies developed by the SEO experts at FreshRankings, we’ll help you remove harmful search engine suggestions that are hurting your organic Web traffic.
We’ll clean up the damaging suggestions that appear in Google, Yahoo and Bing by aggressively promoting positive content for your business. This positive content outweighs the negative and removes those tags from the sight of users who are searching for you online.
We give you access to our FreshMetrics™ system, making it easy to view progress, set event triggers and see which terms are being cleaned up each month.
Our goal is to ensure those negative suggestions don’t come back, while continuously building a better perception of your business online.
Give us a call to learn more, and we’ll develop a customized reputation management strategy for your organization.
Contact us today to improve your business reputation.