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Protection From Harmful Internet Reviews
In recent years, brand reputation has become a much more urgent focus at businesses across the globe as the Internet has become a volatile place for damaging messaging about corporate entities.
Social media, forums, and review sites have made it easier than ever for Internet users to leave nasty, scathing reviews of your business.
Even just one bad comment can tarnish people’s perception of:
- ➜ Your products
– ➜ Your services
– ➜ Your customer service staff
– ➜ Your executive teams
– ➜ Your entire brand
In today’s Wild Wild Web, businesses of all sizes, in all industries, must take a proactive approach to maintaining their brand reputation.
How One Negative Comment Can Kill Your Brand Reputation
Even if your company’s track record is clean as a whistle, or you spend millions to maintain the best customer service possible, your brand can still be attacked online. And when it is, you could be hit with serious consequences:
- Drop in sales volume
- Decreased traffic to your website
- Fewer leads from your marketing efforts
- And most importantly: a ruined brand reputation that could aggravate these problems for years to come.
In the days before search engines, prospective customers had to do serious research to dig up negative testimonials about different businesses. Or, they simply relied on word of mouth.
Today, finding negative messaging about a business takes only a few clicks. In less time than it takes to read this sentence, your prospective customers can search for you on Google, see a negative review in the results and choose to visit a competitor’s site instead.
It’s not just one lost opportunity, either. This situation presents a very serious problem that is killing your entire company reputation.
- Let’s say there is only bad review of your business online. (Note: Well known brands can have hundreds or even thousands of negative messages about them.)
- That single bad review may seem harmless. But when people search for your business in Google, it’s showing up very high in the results.
- Hundreds of people search for your business every day. But now that the bad review is so visible, you’re losing about 40% of those users who have instantly lost their trust in you.
- A loss in traffic leads to a direct loss in revenue. Plus, many of those users are left with a bad feeling about your business, even if they don’t remember exactly why.
- Those lost customers are less likely to do business with you in the future, and they may even tell others they have heard bad things about your company.
Do you see how easily your brand reputation can be tarnished, simply from one negative message?
Now, imagine a more likely scenario of having dozens or hundreds of other harmful suggestions in those search results. Your Internet reputation may be hurting your business more than you think.
Protect Your Brand Reputation Before It’s Too Late
Damaging search engine suggestions can have a lasting effect on a business. And the longer you wait to address the situation, the more difficult it becomes to fix it.
FreshReputation can help you take control of the problem and remove that negative messaging. Developed by the search engine optimization (SEO) gurus at FreshRankings, FreshReputation is a proprietary system that helps businesses restore their brand reputation by cleaning up the “bad stuff” from Google, Yahoo and Bing.
FreshReputation aggressively promotes positive content for your business online.
As we push more positive content, it shoots up higher in search engine results.
“Bad” search results are outweighed, burying them deeper and deeper until they are removed from sight of people searching for you.
Now, when people search for your business, or other keywords related to your products, they will only see the most relevant links (such as your company website), and other results with positive messaging.
You get a clean brand reputation across all major search engines
Stronger SEO results in higher amounts of organic traffic to your website
Effective clean-up of negative tags that were damaging your brand
Positive content reinforces the perception of your business having high levels of satisfaction from others in the marketplace
Once we customize our reputation management services for your business, we’ll put our strategies to work immediately. Within the first month, we can generally gauge how aggressively we’ll need to push your campaigns. Keywords with higher frequencies of searches will of course require a more substantial effort to clear up.
There is no way to make an exact projection due to the algorithms that search engines use to produce their results. However, we typically see a significant difference within the first three months.
Get Started Today
Don’t let negative messaging tarnish your brand reputation any further. Use FreshReputation to identify how your business is being hurt by negative search engine suggestions, and take control of the situation.
Our proprietary technology has helped clients triple their profits with effective Internet optimization strategies. We’ll use the same powerful methods to remove harmful search results, improve people’s perception of your brand, and help you attract more customers.
Contact us today to start improving your brand reputation.